Last updated: November 4, 2025

1) Overview

Tower of Jewels (“ToJ”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our website https://www.towerofjewels.com, use our online store, engage with us on social media, visit our retail locations at 896 E Sahara Ave Las Vegas, NV 89104, or otherwise interact with us (collectively, the “Services”).

By using the Services, you agree to the practices described in this Policy. If you do not agree, please do not use the Services.

2) Scope & Audience

This Policy applies to customers, website visitors, gift recipients, loyalty members, event attendees, and other individuals who interact with us, except as noted in Section 13 (Applicants & Careers).

This Policy is intended for U.S. audiences. If you are located outside the U.S., see Section 12 (International Visitors) for additional information.

3) Personal Information We Collect

We collect the categories of information below. Examples are illustrative and may not reflect all data we collect. For each category we also indicate typical sources.

A. Identifiers

Examples: name, alias, postal address, email address, phone number, account username, online identifiers, IP address, device IDs.

Sources: directly from you, cookies/trackers, analytics providers, customer support.

B. Customer Records

Examples: billing/shipping addresses, order history, receipts, gift messages, ring size, special instructions, repair/work order details, insurance/warranty information, appraisal requests.

Sources: directly from you during checkout or in-store; customer support; forms; repairs; custom design consultations.

C. Payment & Financing Information

Examples: masked card data (tokenized by our payment processor), transaction IDs, financing application status.

Sources: payment/financing providers such as Pay Pal and Financing Partner Synchrony. We do not store full credit card numbers on our systems.

D. Commercial Information

Examples: products viewed or added to cart, purchase tendencies, wishlists, loyalty accruals/redemptions, promotions/coupons used, event RSVPs.

Sources: our ecommerce platform Shopify, point-of-sale, loyalty program providers.

E. Internet / Network Activity

Examples: browsing history on our site, pages viewed, referral URLs, session logs, cookie data, approximate geolocation from IP, device/browser settings, interactions with emails/SMS (opens, clicks).

Sources: cookies/trackers; analytics and advertising partners such as Google Analytics.

F. Geolocation Data (Approximate)

Examples: city/region derived from IP. We do not collect precise geolocation unless you enable it (e.g., store locator).

G. Audio/Visual & In‑Store Security

Examples: CCTV footage in retail locations; customer service call recordings (where permitted/notified).

Sources: in-store cameras and security systems; call systems. Retention: 30 days unless needed for investigation.

H. User‑Generated Content

Examples: product reviews, Q&A, testimonials, social media mentions/tags, uploaded photos for custom design references.

Sources: directly from you; public social media platforms.

I. Professional/Applicant Information (Section 13)

We also collect information you choose to provide that we need to fulfill your requests (e.g., engraving text, special occasion dates) and any content you send to our customer service team.

4) How We Use Personal Information

We use personal information for the following purposes:

  1. Provide the Services (process orders, deliver products, handle repairs/appraisals, manage accounts/loyalty, schedule services, support).
  2. Customer communications (order confirmations, shipping updates, service notices, surveys, and responses to inquiries).
  3. Personalization (remember preferences, recommend products, tailor content and offers).
  4. Marketing (email/SMS campaigns, online ads including retargeting/”interest‑based” ads). See Section 7 for opt‑out options.
  5. Security & fraud prevention (detect, investigate, and prevent fraud/abuse; maintain the integrity of our Services).
  6. Analytics & improvement (measure performance, debug, research and develop new offerings, improve UX and store operations).
  7. Legal & compliance (recordkeeping, tax and accounting, enforce terms, comply with law, respond to lawful requests).

5) Sources of Personal Information

We collect information:

  • Directly from you (online forms, checkout, in-store interactions, chats, calls, emails, SMS, event RSVPs).
  • Automatically through cookies, pixels, SDKs, and similar technologies (see Section 8).
  • From service providers & partners including ecommerce platforms, payment/financing providers, shipping carriers, marketing/analytics vendors, fraud prevention tools, and social networks.
  • From publicly available sources or third parties that you direct to share data with us (e.g., social login, wishlist sharing).

6) Disclosures of Personal Information

We disclose personal information to:

  • Service Providers & Contractors who process data on our behalf under written contracts (e.g., Shopify; Google Analytics; Meta Ads/Google Ads; Pay Pal; shipping carriers; customer support platforms; in‑store security vendors; IT/hosting; fraud prevention.
  • Business Partners (e.g., event co‑hosts, jewelers/repair partners, insurance/warranty administrators) where needed to provide services you request.
  • Advertising Partners for interest‑based advertising and measurement (see Section 7). This may constitute a “share” of personal information for cross‑context behavioral advertising under certain state laws.
  • Legal, Protection, and Compliance (to law enforcement or others as required by law or to protect rights, safety, and property).
  • Corporate Transactions (in connection with a merger, acquisition, asset sale, or similar event).

We do not disclose full payment card numbers to ToJ systems; payments are processed by PayPal.

7) Your Privacy Choices

A. Marketing Communications

You can opt out of marketing emails by clicking “unsubscribe” in any email. For SMS, reply STOP to opt out. Transactional/service messages will still be sent.

B. Cookies & Interest‑Based Ads

You can control cookies in your browser. To opt out of interest‑based advertising, use tools provided by the Digital Advertising Alliance (optout.aboutads.info) and Network Advertising Initiative (optout.networkadvertising.org). Some state laws treat certain advertising disclosures as a “sale” or “share” of personal information. You can exercise your rights via our Do Not Sell or Share My Personal Information link at the bottom of our website or by submitting a request (Section 9). We honor the Global Privacy Control (GPC) where applicable.

C. Account, Preferences, and Loyalty

You may update certain account details by logging in or contacting us (Section 11).

8) Cookies & Tracking Technologies

We and our partners use cookies, pixels, tags, and similar tech to:

  • enable core site features (cart, checkout, authentication);
  • understand usage and improve performance;
  • personalize content and measure campaigns;
  • deliver interest‑based ads.

9) State Privacy Rights (CA/CO/CT/UT/VA and others)

Depending on your state, you may have rights to access, correct, delete, obtain a portable copy, and opt out of (i) targeted advertising (cross‑context behavioral advertising), (ii) sale of personal information, and (iii) certain profiling.

  • California (CPRA): You may also limit the use and disclosure of sensitive personal information for certain purposes. We do not use sensitive personal information to infer characteristics. We provide a Do Not Sell or Share My Personal Information mechanism and honor GPC signals.
  • Appeals: If we deny your request, you may appeal by emailing info@towerofjewels.com with subject: “Privacy Request Appeal”.

How to Exercise Your Rights:

  • Submit a request at: email us at info@towerofjewels.com or call 800-634-6677.
  • We will verify your request (we may ask for your email, order number, or other details). Agents may submit on your behalf with appropriate authorization.
  • We will not discriminate against you for exercising your rights.

10) Data Retention

We retain personal information for as long as needed to provide the Services, comply with legal obligations (including tax and accounting), resolve disputes, and enforce agreements. Typical retention periods:

  • Orders & receipts: 7 years;
  • Repairs/appraisals/work orders: 7–10 years;
  • CCTV: 30 days;
  • Marketing consents & preferences: until you opt out or your account is inactive for 24 months.

11) Security

We use administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure.

12) International Visitors (GDPR/EU/UK)

If you interact with us from the European Economic Area or UK:

  • Legal Bases: We process data as necessary to perform a contract (e.g., fulfill orders), with your consent (e.g., certain marketing/cookies), for legitimate interests (e.g., security, improvements), or to comply with law.
  • Transfers: We rely on appropriate safeguards (e.g., Standard Contractual Clauses) when transferring personal data to the U.S. and other countries.
  • Your Rights: access, rectification, erasure, restriction, portability, objection, and withdrawal of consent. Contact info@towerofjewels.com. You may also lodge a complaint with your local supervisory authority.

13) Applicants & Careers

When you apply for a job, we collect applicant data (contact details, resume/CV, work history, education, work authorization, etc.) for recruiting and hiring. A separate Applicant Privacy Notice may apply.

14) Children’s Privacy

Our Services are not directed to children under 13 (or other age defined by your jurisdiction). We do not knowingly collect personal information from children. If you believe a child provided information to us, contact us to request deletion.

15) California “Shine the Light”

California residents may request a list of third parties to whom we disclosed certain personal information for their direct marketing in the prior calendar year, and the categories disclosed. Submit requests as described in Section 9.

16) Nevada Residents

Nevada residents may opt out of the sale of covered information by emailing info@towerofjewels.com with subject: “Nevada Do Not Sell Request”. We do not currently sell covered information as defined by Nevada law.

17) Changes to This Policy

We may update this Policy from time to time. We will post the updated version with a new “Last updated” date and, if changes are material, provide additional notice as required by law.

18) Contact Us

Tower of Jewels — Privacy Office

Email: info@towerofjewels.com

Phone: 1-800-634-6677

Postal: 896 E Sahara Ave
 Las Vegas, NV 89104

19) Supplement: Cookie Notice (Summary)

Categories of Cookies:

  • Essential (site functionality, security, checkout);
  • Performance/Analytics ;
  • Functional (remember preferences);
  • Advertising.

Controls: Manage in our cookie banner or your browser settings; opt‑out tools linked in Section 7.

20) Supplement: Data Category Mapping (CPRA Table)

Category (CPRA) — Collected — Disclosed for a Business Purpose — Sold/Shared for Targeted Ads* — Retention (Typical)

  • Identifiers — Yes — Service providers (IT/hosting, shipping, marketing) — Yes (ads/analytics) — 24 mo
  • Customer Records — Yes — Payment processors, shipping, support — No — 7 yrs
  • Protected Classifications — No (generally)
  • Commercial Information — Yes — Ecommerce, analytics — Yes (ads) — 24 mo
  • Internet/Network Activity — Yes — Analytics, security —Yes (ads) — 12 mo
  • Geolocation (approx.) — Yes — Analytics/fraud — No — 12 mo
  • Audio/Visual (CCTV) — Yes (in‑store) — Security vendors, law enforcement (as required) — No — 30 days
  • Professional/Employment (applicants) — Yes (applicants) — HR/recruiting — No — 3 yrs
  • Inferences — No — Analytics/marketing — Yes — 12 mo

* “Sold” or “Shared” are defined by state law and may include disclosures for cross‑context behavioral advertising. See Section 7 for opt‑out mechanisms.